“Advertising to solicit patients directly or indirectly, by a physician, by a group of physicians orby institutions or organizations” is considered an unethical act as per regulation 6.1.1 of the MCICode of Ethics Regulations, 2002.

Regulation 6.1.1 has also defined the situations when a doctor is allowed to make a formal announcement in press. These are as follows:

1. “On starting practice.2. On change of type of practice.3. On changing address.4. On temporary absence from duty.5. On resumption of another practice.6. On succeeding to another practice.7. Public declaration of charges”.